Microsoft Crack the Surface

Overview

As a result of this campaign and the huge success of the Surface, Microsoft has branched out to allow a further 50 resellers the chance to sell the new product offering. Even further expansion has been proposed to allow for a total of 113 resellers nationwide all of whom will adopt the same assets.


Date

Sept, 2015

Client

Microsoft

Role

Graphic design, print & layout, strategy & animation storyboarding

Platform

Photoshop, InDesign, After Effects, Mailchimp

Challenges

Project Headline

In 2015 the eagerly anticipated Microsoft Surface made its exclusive debut, allowing a select group of 13 resellers permission to sell the new product within the UK. Microsoft approached Agency Ingram Micro with the challenge of making adaptable marketing materials which could be used by this specific group to drive sales. In response agency produced an email template, an animated 2 minute video and a hosted online e-book brochure, all of which were customisable, allowing resellers to rebrand and utilise Microsoft approved marketing assets to encourage growth within their own customer bases.

As a result of this campaign and the huge success of the Surface, Microsoft has branched out to allow a further 50 resellers the chance to sell the new product offering. Even further expansion has been proposed to allow for a total of 113 resellers nationwide all of whom will adopt the same assets.

Ideation & Wireframing

Clean & Functional

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Styling & Brand Guidance

Multi - channel collaboration

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Results

Multi - channel collaboration

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.